Understanding Buyers' Methods and Tools to Sell Your Home
When selling a home, it's important for us to know the method buyers are using to buy their home and how they find the home they purchase. We want to choose the best, most current platforms to reach serious buyers (not lookie loos).
Here are some statistics:
THE METHOD A BUYER USES WHEN PURCHASING A HOME
87% of all buyers buy through a real estate agent/broker
6% worked directly with the builder or builder's agent
7% worked directly with the previous owner.
*Of the 7%, 4% knew the previous owner and 3% did not know the previous owner.
WHERE THE BUYER FOUND THE HOME
50% of buyers found their home on the Internet
28% Real Estate Agent
7% Yard Sign
7% Friend, relative, or neighbor
5% Home builder or builder's agent
3% Directly from sellers/knew the sellers
1% Print newspaper advertisement
-1% Home book or magazine
So, what does this tell us? We need to market primarily to other real estate agents and on the Internet!
Since 87% of buyers use an agent when purchasing their home, the Multiple Listing Service, the MLS, is the best place to market a property. Our priority is listing your property on the MLS with beautiful, professional pictures, a detailed summary of the home, and a comprehensive list of property features. All active agents have access to the MLS and, therefore, the 87% of buyers working with an agent, will have the most current, accurate, list of homes for sale.
Because, 50% of buyers found their home on the internet, we have partnered with the top real estate marketing firm in the South Bay, DIGS, to fully execute a digital marketing plan, showcasing your property on the most impactful platforms on-line, including a unique website addressed specifically to your property.
To dive deeper into our comprehensive marketing plan and the tools we use to saturate the market with your home, give us a call!